Adam Bly is the founder and CEO of System, a Public Benefit Corporation developing a systems-based approach to organize the world’s data and knowledge. He previously led data at Spotify. Prior to that, he founded and was CEO of Seed Scientific, the data analytics firm, which was acquired by Spotify. Named a Young Global Leader by the World Economic Forum, Adam has lectured at the United Nations, MIT, NASA, Ars Electronica, MoMA, The National Academy of Sciences, The Royal Society, the World Economic Forum (WEF), and before the U.S. House of Representatives on the role of data and science in society. He was a Visiting Senior Fellow in Science, Technology & Society at Harvard Kennedy School, has advised Fortune 500 companies on data strategy and national political campaigns on science policy, and has served on the WEF Global Agenda Councils on Complex Systems and Data-Driven Development. Deeply committed to modernizing and spreading science literacy, Adam founded and served as Editor-in-Chief of the National Magazine Award-nominated science magazine, Seed; co-organized Design and the Elastic Mind, the landmark exhibition at The Museum of Modern Art; and edited Science is Culture: Conversations at the New Intersection of Science and Society (HarperCollins). He served as a Trustee of the Society for Science, the organizer of world's largest pre-college science fair (which he won in 1998 — Best of Category, Biochemistry). For his efforts to advance the public's understanding of science, Adam was awarded the Queen Elizabeth II Golden Jubilee Medal. Born in Montreal, he studied at McGill University and began his career researching the genetics and biochemistry of metastasis at the National Research Council of Canada. He lives in New York City.