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→ Programming
Confronting tomorrow's challenges
C2 Montréal programming — from topical talks to collaborative learning sessions to next-level connecting and, of course, straight-up fun — is an immersive journey into the issues that are top of mind today with an eye towards shaping tomorrow.
Tue 21st 8:00 → 21:00
→ MAY 21 : EXPERIENTIAL + IMMERSIVE IN COLLABORATION WITH XP LAND
- Location C2MTL
- Type Theme Day
- Language Bilingual (FR & EN)
Tue 21st 8:35 → 9:45
→ C2MTL2024 OPENING SESSION - AWAKENINGS
-
Speakers
- Phoebe Greenberg
- Michael Barclay Ii
- Dr. Lee Francis IV
- Nell Whitley
- Scott Shigeoka
- Christelle Franca
- Ian Sabourin
- Location Grande Scène gouvernement du Québec - 2e étage
- Type Conference
- Language Bilingual (FR & EN)
-
Speakers
Tue 21st 9:15 → 9:50
→ BRIDGING CREATIVITY - PRESENTED BY OFFF FESTIVAL
-
Speakers
- Julien Vallée
- Pep Salazar
- Dines Dines
- Burton Rast
- Marta Cerdà Alimbau
- Location Plateau Loto-Québec - 2e étage
- Type Conference
- Language English
-
Speakers
Tue 21st 10:15 → 11:00
→ YOU SHOULD BE STRANGE - PRESENTED BY COZEY
-
Speakers
- David Levine
- Nathan Pyle
- Dylan Thuras
- Location Grande Scène gouvernement du Québec - 2e étage
- Type Conference
- Language English
-
Speakers
Tue 21st 10:20 → 11:05
→ SEEKING THRILLS - PRESENTED BY BRP
-
Speakers
- Josee Perreault
- Christopher Rudwal
- James Heintz
- Anthony Radetic
- Location Plateau Loto-Québec - 2e étage
- Type Conference
- Language English
-
Speakers
Tue 21st 11:35 → 12:15
→ WHERE EXTRAORDINARY STORIES LIVE: THE RISE OF NEW BUSINESS MODELS - PRESENTED BY XP LAND
-
Speakers
- Erica Boeke
- Manon McHugh
- Neil Carty
- Dan Pelson
- Location Grande Scène gouvernement du Québec - 2e étage
- Type Conference
- Language English
-
Speakers
Tue 21st 14:15 → 14:55
→ BIG FEELS - PRESENTED BY NORMAL STUDIO
-
Speakers
- Deborah Wong
- Emilie Baltz
- Nell Whitley
- Location Plateau Loto-Québec - 2e étage
- Type Conference
- Language English
-
Speakers
Tue 21st 14:35 → 15:20
→ ARE YOU YOU?
-
Speakers
- Caitlan Maggs
- Location ABP Lounge - 2nd floor
- Type Coaching
- Language English
-
Speakers
Tue 21st 14:35 → 15:20
→ THE LANGUAGE MODEL
-
Speakers
- David Drury
- Location Agora - Atrium
- Type Lab
- Language English
-
Speakers
Tue 21st 14:50 → 15:45
→ NEURODIVERS LASAGNA
-
Speakers
- Shi Diwen Zhu
- Michael Ho
- Fran Delhoume
- Melissa St-Louis
- Location Agora - Atrium
- Type Lab
- Language English
-
Speakers
Tue 21st 15:25 → 16:05
→ RELEVANT OR OBSOLETE: GAMESHOW
-
Speakers
- Kathy Marquis
- Pierre Thirion
- Location Plateau Loto-Québec - 2e étage
- Type Lab
- Language Bilingual (FR & EN)
-
Speakers
Tue 21st 15:55 → 16:40
→ PROPHECIES
-
Speakers
- Dominique Leclerc
- Location Agora - Atrium
- Type Lab
- Language French
-
Speakers
Tue 21st 15:55 → 16:40
→ PATH OF YOU
-
Speakers
- Cath Laporte
- Location Agora - Atrium
- Type Coaching
- Language English
-
Speakers
Tue 21st 16:00 → 17:15
→ THE XP FRONTS: THE FUTURE OF EXPERIENTIAL - PRESENTED BY XP LAND
-
Speakers
- Amy Farley
- Lesly Simmons
- Fri Forjindam
- Bjarke Ingels
- Mikhael Tara Garver
- Aamna Jalal
- Abbey Londer
- Félix Lajeunesse
- Jay Rinsky
- Leah Rubin-Cadrain
- Vivian Belzaguy Hunter
- Ron Goldenberg
- Dr. Lee Francis IV
- Michael Barclay Ii
- Erica Boeke
- Corvas Brinkerhoff
- Randy Weiner
- Location Grande Scène gouvernement du Québec - 2e étage
- Type Conference
- Language English
-
Speakers
Tue 21st 16:35 → 17:20
→ LEARNING FROM EXCELLENCE - PRESENTED BY BOMBARDIER
-
Speakers
- éric Martel
- ève Laurier
- Lizzie Harris
- Location Plateau Loto-Québec - 2e étage
- Type Conference
- Language English
-
Speakers
English
Conference
REFRAMING THE ‘ATOMIC BOMB’ IN THE CREATIVE INDUSTRY - PRESENTED BY SYLVAIN
Aaron Powers + Andrew Marantz
Thu 23rd
15:25 → 16:05
15:25 → 16:05
Location
Plateau Loto-Québec - 2e étage
Plateau Loto-Québec - 2e étage
The impact of AI on creative knowledge work is undeniable. Ultimately, AI-generated content poses risks to independent journalists, media brands, and the entire creative industry alike. But there are also more optimistic points of view to consider.
So how can creative business cultures begin seeding a more optimistic approach to AI business models, instead of getting lost in the nihilism of it all?
In this session, The New Yorker tech staff writer Andrew Marantz and Aaron Powers, Partner of Strategy at SYLVAIN will explore the following:
- How business cultures can create AI business models that both consider the reputational issues AI poses, but also prioritize the positives that work in their benefit.
- How the right AI business models can facilitate growth.
- How to consider the ripple effects these business models will have on consumers.
- How AI will impact marketing and consumer experiences with brands overall.