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Insights, stories, and ideas.
Bold ideas, fresh insights, and industry trends. Explore C2 Montréal’s blog for articles that spark new perspectives on business, creativity, and innovation.
→ Setting Ideas in Motion: Behind the Theme of C2 Montréal 2025
Enter Motion: The Art of Taking Action
→ Day 1 – Unlocking Creativity Through Experiences
Preview of C2 Montréal 2025's Day 1
→ Day 2 – Driving Sustainable Innovation
Preview of C2 Montréal 2025's Day 2
→ Day 3 – Unlocking the Future with AI & Technology
Preview of C2 Montréal 2025's Day 3
Day 1 – Unlocking Creativity Through Experiences
Preview of C2 Montréal 2025's Day 1
At C2 Montréal 2025, the focus isn’t just on innovation—it’s on purpose-driven action. This year’s theme, Motion: The Art of Taking Action, emphasizes bold, responsible innovation that creates lasting positive impact.
Why Experiential Marketing Matters
Experiential marketing is projected to reach a staggering $128.35 billion globally in 2025, reflecting its growing role as a cornerstone of innovative business strategies. B2C experiential marketing alone is forecasted to hit $90.32 billion, with a marked shift towards immersive experiences that go beyond traditional sponsorships. On the B2B side, experiential marketing is poised to grow by 11.1%, emphasizing interactive, tech-driven events that redefine engagement.
Experiential is the ultimate tool to forge meaningful connections and drive transformative success across your industry.
Experiential Creativity in Action
Day 1 is more than content—it’s a collaborative platform. Leaders in communication, marketing, real estate, retail, luxury, and technology will explore how experiential creativity can reshape their industries. From building connections to implementing solutions, this is your chance to turn insights into impactful results.
Ready to explore how sustainability and transformative technologies complement creativity? Discover what’s in store on Day 2 and unlock the future on Day 3.
Secure your pass today to experience the full journey at C2 Montréal 2025!