When the creative team at C2 Montréal sat down to brainstorm the essence of 2025, one thing became clear: this year needed to spark movement, not just metaphorically but in every sense. Enter Motion: The Art of Taking Action—a theme crafted to resonate across industries, inspire transformation, and above all, drive action.

This theme is more than just a tagline; it’s a call to action for leaders and innovators to move deliberately, transforming ideas into meaningful realities. As Amélie Richard, C2MTL’s Development & Programming Lead, explains, motion serves as a powerful antidote to uncertainty, where even small steps can spark change and create direction. It’s about celebrating concrete actions that inspire us to stand up, get involved, and move forward together. This theme embodies the essence of C2MTL: where creativity meets impact, turning bold ideas into movement and shaping a daring future.

A Hub for Cross-Industry Innovation

C2 Montréal 2025 isn’t just about motion—it’s about bringing industries together to spark new ideas and collaborations. Leaders from Communication Marketing & Entertainment, Technology, Retail & Luxury, Real Estate, and more will come to:

• Learn: Discover fresh ideas across industries.

• Experience: Take part in hands-on labs and workshops.

• Connect: Build powerful relationships to drive change.

Here, bold ideas turn into action, and industries move forward together.

Motion: A Movement, Not Just a Concept

At C2 Montréal 2025, motion will pulse through every experience. From immersive labs to captivating talks, participants will enter a space where the power of action is explored, risks are embraced, and legacies of impact are built. This isn’t just about imagining possibilities—it’s about making them happen.

Redefining Creativity Through Action

For Marie-Pier Mignault, Executive Creative Director of C2MTL, motion embodies the spirit of experimentation that defines the event. The goal is to make participants feel a sense of "cozy discomfort" — that delicate balance where they step outside their comfort zone while remaining in a safe and welcoming space. Vulnerability is not only accepted but celebrated. The aim is for participants to leave inspired, energized, and equipped to turn their ideas into real, meaningful action — ready to rewrite the rules in their own environments.

Join the movement

This May, step into a transformative experience where boundaries are pushed, industries are reimagined, and the future is rewritten. Because at C2 Montréal 2025, motion is more than a theme—it’s the way forward.