Starting in
→ Programming
Let's combine perspectives
C2 Montréal programming — from topical talks to collaborative learning sessions to next-level connecting and, of course, straight-up fun — is an immersive journey into the issues that are top of mind today with an eye towards shaping tomorrow. This year’s six central themes all speak to fast-growing economic sectors as well as major shifts in social behaviour — they’re what we’re talking about AND what we’re spending our money on.
Wed 24th 8:45 → 9:45
→ Your Quest @ C2: Get clear on your intention, build your braintrust and leave transformed!
- Location Place Ville Marie - 46th floor
- Type Coaching
- Language French
Wed 24th 8:45 → 10:15
→ FoST: The business of immersive entertainment
-
Speakers
- Charles Melcher
- Winston Fisher
- Brent Bushnell
- Jonathan St-Onge
- Location Stage 2 - Loto-Québec
- Type Talk
- Language Bilingual (FR & EN)
-
Speakers
Wed 24th 9:00 → 17:00
→ Cadillac Transportation Service
- Location Fairmont The Queen Elizabeth - Mansfield exit
- Type Satellite activity
- Language Bilingual (FR & EN)
Wed 24th 9:00 → 9:45
→ Building the next workforce, with the next workforce
-
Speakers
- Jacob Appleton
- Joe Armstrong
- Location Stage 3 - Montréal
- Type Talk
- Language English
-
Speakers
Wed 24th 9:00 → 10:15
→ Leading with kindness through radical changes
-
Speakers
- David Bensadoun
- Debbie Zakaib
- Location Stage 1 - Gouvernement du Québec
- Type Talk
- Language Bilingual (FR & EN)
-
Speakers
Wed 24th 9:00 → 9:45
→ Big voice
-
Speakers
- Grand Poney - Jacques Poulin-Denis
- Grand Poney - Sophie Breton
- Location Fairmont The Queen Elizabeth - 2nd floor
- Type Labs
- Language French
-
Speakers
Wed 24th 9:00 → 17:00
→ Greener Web: Minimize Your Online Carbon Footprint
- Location XR Room 3
- Type Satellite activity
- Language Bilingual (FR & EN)
Wed 24th 9:00 → 9:20
→ Miroir Miroir
-
Speakers
- Marie Belzil
- Location Stage 2 - Loto-Québec
- Type Talk
- Language Bilingual (FR & EN)
-
Speakers
Wed 24th 9:00 → 12:00
→ Improve Your Media Pitches with AI: An Exclusive Look at Press Test™
- Location Meeting room 3.23 Coller
- Type Satellite activity
- Language Bilingual (FR & EN)
Wed 24th 9:05 → 9:55
→ IA.PM 2027
-
Speakers
- Institut du Nouveau Monde
- Location Place Ville Marie - Salon
- Type Labs
- Language French
-
Speakers
Wed 24th 9:15 → 10:00
→ Material world
-
Speakers
- Atelier Retailles
- Location Place Ville Marie - Salon
- Type Labs
- Language French
-
Speakers
Wed 24th 9:15 → 10:00
→ Artificial sounds
-
Speakers
- KROY - Camille Poliquin
- KROY - Jonathon Anderson
- Location Place Ville Marie - Salon
- Type Labs
- Language French
-
Speakers
Wed 24th 9:15 → 9:35
→ My pleasure
-
Speakers
- Khoa Lê
- Location Fairmont The Queen Elizabeth - Mezzanine
- Type Labs
- Language French
-
Speakers
Wed 24th 9:30 → 10:15
→ Rituals
-
Speakers
- Azamit .
- Location Place Ville Marie - Salon
- Type Labs
- Language French
-
Speakers
Wed 24th 9:30 → 10:15
→ Culture selection
-
Speakers
- La Société des Plantes
- Location Place Ville Marie - Salon
- Type Labs
- Language French
-
Speakers
Wed 24th 9:45 → 10:30
→ Gymnasium
-
Speakers
- Cath Laporte
- Location Fairmont The Queen Elizabeth - 2nd floor
- Type Coaching
- Language French
-
Speakers
Wed 24th 9:50 → 10:10
→ My pleasure
-
Speakers
- Khoa Lê
- Location Fairmont The Queen Elizabeth - Mezzanine
- Type Labs
- Language French
-
Speakers
Wed 24th 10:00 → 17:00
→ Genesis
- Location Resto fleur
- Type Satellite activity
- Language Bilingual (FR & EN)
FreeWed 24th 10:00 → 10:50
→ String theory
-
Speakers
- Tout Feu Tout Femme
- Location Place Ville Marie - Salon
- Type Coaching
- Language French
-
Speakers
Wed 24th 10:00 → 10:45
→ Generating engagement through immersivity
- Location Place Ville Marie - Salon
- Type Round Table
- Language French
Wed 24th 10:00 → 17:00
→ Space Explorers: THE INFINITE - Preview
- Location XR Room 2
- Type Satellite activity
- Language Bilingual (FR & EN)
Wed 24th 10:10 → 11:00
→ IA.PM 2027
-
Speakers
- Institut du Nouveau Monde
- Location Place Ville Marie - Salon
- Type Labs
- Language French
-
Speakers
Wed 24th 10:15 → 11:00
→ Protect our winters
-
Speakers
- Gabriel Filippi
- Arianne Dufour
- Sabrina Hémond
- Catherine Prud'homme
- Émilie Richard
- Location Stage 3 - Montréal
- Type Talk
- Language Bilingual (FR & EN)
-
Speakers
Wed 24th 10:25 → 10:45
→ My pleasure
-
Speakers
- Khoa Lê
- Location Fairmont The Queen Elizabeth - Mezzanine
- Type Labs
- Language French
-
Speakers
Wed 24th 10:30 → 11:15
→ Culture selection
- Location Place Ville Marie - Salon
- Type Labs
- Language French
Wed 24th 10:30 → 11:15
→ Artificial sounds
-
Speakers
- KROY - Camille Poliquin
- KROY - Jonathon Anderson
- Location Place Ville Marie - Salon
- Type Labs
- Language English
-
Speakers
Wed 24th 10:30 → 11:15
→ Rituals
-
Speakers
- Azamit .
- Location Place Ville Marie - Salon
- Type Labs
- Language French
-
Speakers
Wed 24th 10:45 → 11:30
→ Material world
-
Speakers
- Atelier Retailles
- Location Place Ville Marie - Salon
- Type Labs
- Language French
-
Speakers
Wed 24th 10:45 → 11:30
→ Big voice
-
Speakers
- Grand Poney - Jacques Poulin-Denis
- Grand Poney - Sophie Breton
- Location Fairmont The Queen Elizabeth - 2nd floor
- Type Labs
- Language French
-
Speakers
Wed 24th 10:45 → 11:15
→ Cirque du Soleil: What’s next
-
Speakers
- Sébastien Ouimet
- Stéphane Lefebvre
- Location Stage 2 - Loto-Québec
- Type Talk
- Language Bilingual (FR & EN)
-
Speakers
Wed 24th 10:45 → 11:45
→ Artificial intelligence, democracy and the future of civilization
-
Speakers
- Yuval Noah Harari
- Yoshua Bengio
- Vassy Kapelos
- Location Stage 1 - Gouvernement du Québec
- Type Talk
- Language Bilingual (FR & EN)
-
Speakers
Wed 24th 11:00 → 11:45
→ New Frame: From Self to sustainable systems change
- Location Place Ville Marie - Salon
- Type Round Table
- Language
Wed 24th 11:00 → 11:20
→ My pleasure
-
Speakers
- Khoa Lê
- Location Fairmont The Queen Elizabeth - Mezzanine
- Type Labs
- Language English
-
Speakers
Wed 24th 11:00 → 11:45
→ Storyhub: A collective intelligence prototype
-
Speakers
- Pierre Thirion
- Location Fairmont The Queen Elizabeth - 2nd floor
- Type Labs
- Language French
-
Speakers
Wed 24th 11:15 → 12:00
→ Gymnasium
-
Speakers
- Cath Laporte
- Location Fairmont The Queen Elizabeth - 2nd floor
- Type Coaching
- Language French
-
Speakers
Wed 24th 11:15 → 12:05
→ IA.PM 2027
-
Speakers
- Institut du Nouveau Monde
- Location Place Ville Marie - Salon
- Type Labs
- Language French
-
Speakers
Wed 24th 11:20 → 12:10
→ String theory
-
Speakers
- Tout Feu Tout Femme
- Location Place Ville Marie - Salon
- Type Coaching
- Language English
-
Speakers
Wed 24th 11:30 → 20:00
→ Resto Fleur
- Location Resto fleur
- Type
- Language
Wed 24th 11:30 → 12:15
→ Rituals
-
Speakers
- Azamit .
- Location Place Ville Marie - Salon
- Type Labs
- Language French
-
Speakers
Wed 24th 11:30 → 12:15
→ Culture selection
-
Speakers
- La Société des Plantes
- Location Place Ville Marie - Salon
- Type Labs
- Language French
-
Speakers
Wed 24th 11:35 → 11:55
→ My pleasure
-
Speakers
- Khoa Lê
- Location Fairmont The Queen Elizabeth - Mezzanine
- Type Labs
- Language English
-
Speakers
Wed 24th 11:45 → 12:15
→ Creating Global Audience Experiences
-
Speakers
- JT Rooney
- Thomas Desmeules
- Joey Hunter
- Alexandre Miasnikof
- Location Stage 2 - Loto-Québec
- Type Talk
- Language Bilingual (FR & EN)
-
Speakers
Wed 24th 12:00 → 16:00
→ Les pieds en haut: Lou
- Location XR Room 1
- Type Satellite activity
- Language Bilingual (FR & EN)
Wed 24th 13:00 → 13:45
→ Storyhub: A collective intelligence prototype
-
Speakers
- Pierre Thirion
- Location Fairmont The Queen Elizabeth - 2nd floor
- Type Labs
- Language French
-
Speakers
Wed 24th 13:00 → 13:45
→ Rituals
-
Speakers
- Azamit .
- Location Place Ville Marie - Salon
- Type Labs
- Language French
-
Speakers
Wed 24th 13:00 → 13:45
→ Culture selection
-
Speakers
- La Société des Plantes
- Location Place Ville Marie - Salon
- Type Labs
- Language French
-
Speakers
Wed 24th 13:00 → 14:00
→ Explore our fatigue
-
Speakers
- Véronique Grenier
- Location Fairmont The Queen Elizabeth - 2nd floor
- Type Coaching
- Language French
-
Speakers
Wed 24th 13:00 → 13:50
→ IA.PM 2027
-
Speakers
- Institut du Nouveau Monde
- Location Place Ville Marie - Salon
- Type Labs
- Language French
-
Speakers
Wed 24th 13:00 → 13:45
→ New Frame: From Self to sustainable systems change
- Location Place Ville Marie - Salon
- Type Round Table
- Language
Wed 24th 13:00 → 13:45
→ The FIFA World Cup 2026™: What's in store?
-
Speakers
- Victor Montagliani
- Sean Stanleigh
- Location Stage 1 - Gouvernement du Québec
- Type Talk
- Language Bilingual (FR & EN)
-
Speakers
Wed 24th 13:15 → 14:00
→ Material world
-
Speakers
- Atelier Retailles
- Location Place Ville Marie - Salon
- Type Labs
- Language French
-
Speakers
Wed 24th 13:15 → 14:00
→ Artificial sounds
-
Speakers
- KROY - Camille Poliquin
- KROY - Jonathon Anderson
- Location Place Ville Marie - Salon
- Type Labs
- Language French
-
Speakers
Wed 24th 13:30 → 14:00
→ Climate change activism in the digital age
-
Speakers
- Johan Reboul
- Location Stage 2 - Loto-Québec
- Type Talk
- Language Bilingual (FR & EN)
-
Speakers
Wed 24th 13:30 → 14:20
→ String theory
-
Speakers
- Tout Feu Tout Femme
- Location Place Ville Marie - Salon
- Type Coaching
- Language French
-
Speakers
Wed 24th 13:30 → 13:50
→ My pleasure
-
Speakers
- Khoa Lê
- Location Fairmont The Queen Elizabeth - Mezzanine
- Type Labs
- Language French
-
Speakers
Wed 24th 13:45 → 14:30
→ Gymnasium
-
Speakers
- Cath Laporte
- Location Fairmont The Queen Elizabeth - 2nd floor
- Type Coaching
- Language English
-
Speakers
Wed 24th 14:00 → 14:45
→ Culture selection
-
Speakers
- La Société des Plantes
- Location Place Ville Marie - Salon
- Type Labs
- Language English
-
Speakers
Wed 24th 14:00 → 14:45
→ Rituals
-
Speakers
- Azamit .
- Location Place Ville Marie - Salon
- Type Labs
- Language English
-
Speakers
Wed 24th 14:00 → 14:45
→ DAOs, equity and fair organizational models for the Creative Industries : case study of CHAOS camp by Songcamp.
- Location Place Ville Marie - Salon
- Type Round Table
- Language
Wed 24th 14:00 → 14:45
→ Storyhub: A collective intelligence prototype
-
Speakers
- Pierre Thirion
- Location Fairmont The Queen Elizabeth - 2nd floor
- Type Labs
- Language French
-
Speakers
Wed 24th 14:05 → 14:25
→ My pleasure
-
Speakers
- Khoa Lê
- Location Fairmont The Queen Elizabeth - Mezzanine
- Type Labs
- Language French
-
Speakers
Wed 24th 14:10 → 15:00
→ IA.PM 2027
-
Speakers
- Institut du Nouveau Monde
- Location Place Ville Marie - Salon
- Type Labs
- Language English
-
Speakers
Wed 24th 14:15 → 15:00
→ Analog to digital
-
Speakers
- Habi Gerba
- Ariane Bélanger
- Location Stage 3 - Montréal
- Type Talk
- Language French
-
Speakers
Wed 24th 14:15 → 14:45
→ Doing Useful Work: a Human Challenge with Global Repercussions
-
Speakers
- Alexia Barrier
- Location Stage 1 - Gouvernement du Québec
- Type Talk
- Language French
-
Speakers
Wed 24th 14:30 → 15:30
→ Explore our fatigue
-
Speakers
- Véronique Grenier
- Location Fairmont The Queen Elizabeth - 2nd floor
- Type Coaching
- Language French
-
Speakers
Wed 24th 14:30 → 15:00
→ Facing the Wind
-
Speakers
- Philippe Laperrière
- Location Stage 2 - Loto-Québec
- Type Talk
- Language French
-
Speakers
Wed 24th 14:30 → 15:15
→ Artificial sounds
-
Speakers
- KROY - Camille Poliquin
- KROY - Jonathon Anderson
- Location Place Ville Marie - Salon
- Type Labs
- Language French
-
Speakers
Wed 24th 14:40 → 15:00
→ My pleasure
-
Speakers
- Khoa Lê
- Location Fairmont The Queen Elizabeth - Mezzanine
- Type Labs
- Language French
-
Speakers
Wed 24th 14:45 → 15:30
→ Material world
-
Speakers
- Atelier Retailles
- Location Place Ville Marie - Salon
- Type Labs
- Language English
-
Speakers
Wed 24th 15:00 → 15:45
→ Storyhub: A collective intelligence prototype
-
Speakers
- Pierre Thirion
- Location Fairmont The Queen Elizabeth - 2nd floor
- Type Labs
- Language English
-
Speakers
Wed 24th 15:00 → 15:45
→ Three Reasons Why Cultivating Mindfulness Increases Employee Engagement & Performance
- Location Place Ville Marie - Salon
- Type Round Table
- Language English
Wed 24th 15:00 → 15:45
→ Rituals
-
Speakers
- Azamit .
- Location Place Ville Marie - Salon
- Type Labs
- Language English
-
Speakers
Wed 24th 15:00 → 15:45
→ Culture selection
-
Speakers
- La Société des Plantes
- Location Place Ville Marie - Salon
- Type Labs
- Language English
-
Speakers
Wed 24th 15:15 → 15:35
→ My pleasure
-
Speakers
- Khoa Lê
- Location Fairmont The Queen Elizabeth - Mezzanine
- Type Labs
- Language English
-
Speakers
Wed 24th 15:15 → 15:45
→ Less talk more action : how GenZ innovators are taking climate matters into their own hands
-
Speakers
- Minh Anh Dong Nguyen
- Vinaya Sharma
- Viola Seda
- Location Stage 1 - Gouvernement du Québec
- Type Talk
- Language Bilingual (FR & EN)
-
Speakers
Wed 24th 15:20 → 16:10
→ IA.PM 2027
-
Speakers
- Institut du Nouveau Monde
- Location Place Ville Marie - Salon
- Type Labs
- Language English
-
Speakers
Wed 24th 15:30 → 16:15
→ Trust Barometer
-
Speakers
- Martine St-Victor
- Roger T Duguay
- Marc Ghobriel
- Location Stage 2 - Loto-Québec
- Type Talk
- Language English
-
Speakers
Wed 24th 15:30 → 16:15
→ Gymnasium
-
Speakers
- Cath Laporte
- Location Fairmont The Queen Elizabeth - 2nd floor
- Type Coaching
- Language French
-
Speakers
Wed 24th 15:50 → 16:10
→ My pleasure
-
Speakers
- Khoa Lê
- Location Fairmont The Queen Elizabeth - Mezzanine
- Type Labs
- Language English
-
Speakers
Wed 24th 16:00 → 16:45
→ Generating engagement through immersivity
- Location Place Ville Marie - Salon
- Type Round Table
- Language
Wed 24th 16:15 → 17:00
→ Discussion between Manon Brouillette and Julie Snyder
-
Speakers
- Manon Brouillette
- Location Stage 1 - Gouvernement du Québec
- Type Talk
- Language French
-
Speakers
Wed 24th 16:15 → 17:00
→ Material world
-
Speakers
- Atelier Retailles
- Location Place Ville Marie - Salon
- Type Labs
- Language English
-
Speakers
Wed 24th 16:45 → 17:15
→ Effective leadership for a human-centered organization.
-
Speakers
- Chris Ferriera
- Valérie Beauchesne
- Patrick Robert
- Location Stage 2 - Loto-Québec
- Type Talk
- Language Bilingual (FR & EN)
-
Speakers
Wed 24th 17:30 → 20:00
→ Opening cocktail presented by Nouveau Centre
- Location Bar Fanslab X Event'nroll
- Type Opening cocktail
- Language Bilingual (FR & EN)
Wed 24th 19:00 → 21:00
→ Night visit of the MAC
- Location MAC
- Type Satellite activity
- Language Bilingual (FR & EN)
Bilingual (FR & EN)
Satellite activity
Improve Your Media Pitches with AI: An Exclusive Look at Press Test™
9:00 → 13:00
Meeting room 3.23 Coller
As a business professional, it’s important to effectively communicate business message to the media. However, crafting the perfect pitch that catches the attention of journalists, reporters, and producers can be a challenging task. That’s where Press Test comes in—the world’s first AI-powered media pitch test application.
In this workshop, you will have the opportunity to use Press Test and evaluate your own pitches. Our proprietary grading system, built from over 20 years of PR experience, is combined with cutting-edge AI technology to provide you with a data-driven evaluation of your pitch. Our generative AI, real-time context, and trend analytics will provide you with instant feedback and recommendations on how to improve your pitch.
As a bonus, we have invited journalists from tier-one media in Montréal to come and comment on the Press Test pitch scores. This will give you an exclusive look into how AI is providing recommendations to make stories more relevant for journalists, and will help you fine-tune your pitches to ensure they resonate with the media.
This workshop is designed specifically for marketing and PR professionals who are tasked with pitching to media outlets. Whether you’re representing yourself or your clients, Press Test is a robust tool that you can leverage to evaluate and strengthen your pitches prior to sending them out.
At C2 Montréal, one out of four companies makes a deal, and this workshop is perfect for those who have future announcements to make to the media or are looking to make a deal. Press Test will ensure that every pitch you deliver is of the highest quality, helping you to land more media hits and reach a greater audience.
As a beta tester, you will have free access to Press Test during the beta stage. Don’t miss out on this opportunity to improve your media pitches and take your business to the next level with the help of AI.